Fractional CFO Services
The highest-calibre financial direction at a fraction of the cost of a full-time CFO.
Our Services
In essence, we fulfil the role of a CFO, working on a part-time basis. This tends to be the perfect solution for SMEs, who can gain access to expert financial guidance, on an affordable, flexible basis.
PROFITABILITY & CASH
Optimising profit margins & cash flow management.
REPORTING & PLANNING
Developing a robust reporting system to provide clarity & fuel growth.
STRATEGIC GUIDANCE
Providing a sounding board to guide businesses confidently towards their goals.
EXIT
PLANNING
Maximising business value, & financial readiness for a smooth, profitable exit.

A Fractional or Virtual CFO is a highly experienced financial expert who provides financial strategy, analysis, and advice on a part-time basis, offering an affordable solution for SMEs. Normally services are delivered ‘remotely’ however we offer in-person meetings for some regions of the UK – London, South East & Bristol.
“I’d like stronger profit growth”
“I need better Forecasting”
“ I’m spending too much time on finance”
“The Business has become more complicated”
your trusted adviser
Being the MD of a company can be a lonely experience. Who do you talk to? Where do you get the best advice? And how can you make strategic decisions if you don’t have accurate financial forecasts and insights to base those decisions on?
As a Virtual or Fractional CFO, we act as your trusted adviser, a sounding board, offering the solid advice and rational thinking of a finance professional. Helping you confidently make key decisions about where you want your business to go.
Our Unique Approach
Andy Cristin is the creator of The CASH Method™—a proven financial system designed to help SMEs strengthen their business and ultimately achieve their goals, by working through four strategic steps.
Using this process, Andy has seen success after success, helping businesses find financial strength and enter the next phase of their journey.
1.
Clarify Your
Numbers
2.
Analyse the
Profit
3.
Set Growth
Objectives
4.
Hit
Your
Targets

Expected outcomes
-
Understand your numbers.
Gain control of your costs.
Improve your cash flow.
-
Understand and excel in your ‘niche’.
Optimise & automate processes for efficiency.
Build your team for success.
-
Focus on ‘quality income’ & increasing profitability.
Anticipate & navigate growing pains.
Hear from our clients
“Since we’ve been working with Pareto FD, we’ve more than tripled our turnover.
We’re now a strong and sustainable company.”
Dan - MD, Design & Build Company
"We became more structured, more stable. We became more in control of our business. We grew.
Every element Andy worked on in the business improved! What else changed - I got more sleep!”
Martin - MD, Project Management Consultancy
"Coming from sales backgrounds, we didn’t really know what was going on beneath the surface of the business.
Pareto FD identified our cost base, where our breakeven point was, and set us up with 3-year budgeting and a monthly review. Next, they set growth goals and held us accountable!"
Geoff – Founder, Recruitment Consultancy
I’m Andy, your Virtual CFO.
I literally wrote the book on financial direction!
I believe that being a CFO is about more than just the numbers. With over 25 years of experience as an FD / CFO, I have developed my own strategies and techniques that I have seen work again and again, to grow strong, successful businesses. These principles come together as what I have termed The CASH Method™, outlined in my best-selling book The Profit Mindset.
how does it work?
We apply expert financial controls, processes and strategies to help smaller businesses expand and become more profitable.
Part-time CFO Support
Remote or in-person
The highest-calibre financial guidance
A fraction of the cost of an in-house CFO
However good the sales, marketing and operations might be, your company will not continue to grow profitably without expert financial management. Most business owners don’t have the knowledge or experience to do this on their own, so having access to a Virtual CFO is an efficient and cost effective solution.
Let’s talk
Gain the expertise of a recognised CFO thought leader & best-selling author on your team! Our services are specifically tailored for small businesses and are more affordable than you might think.
Book a Discovery Consultation to learn more.