Andy Cristin Virtual CFO Services UK

Andy Cristin is the founder of Pareto Financial Direction Limited and the creator of The CASH Method™—a proven system designed to help business owners understand their numbers and build stronger, more successful businesses.

He is the author of the bestselling book The Profit Mindset: Know Your Numbers, Plan Ahead & Grow Your Business, which was shortlisted for the Business Book Awards 2020. Andy also co-authored Pivot & Grow: The Essential Guide to Business Success, an international bestseller.

Through Pareto FD Andy offers clients access to the proven methodologies he's developed throughout his 25 years as a Financial Director/CFO in commercial organisations.

By working with Pareto FD, you gain access to top-tier financial expertise typically reserved for larger organisations. Using proprietary techniques, Andy and his team strategically transform businesses, making them stable, scalable, and primed for growth.

Why work with Pareto FD?

Virtual CFO Services designed for Small Businesses and SMEs

Small Business Specialist

Solutions that are specifically designed to overcome the growing pains most SMEs experience when moving from an early stage into a mature business.

CFO Services specialising in B2B service sector businesses

Unparalleled expertise

Work with a CFO who’s a recognised thought leader and bestselling author, providing you with unparalleled strategic advice tailored specifically for SMEs.

Pareto-FD CFO Services are highly rated by clients

Happy Clients

100% of clients recommend Pareto FD! Rated 4.9 overall out of 5 by existing clients on various metrics.
*source Enquir3 Ltd

Strategic Financial Advice for Small Businesses UK

Andy draws on both client-side and consultancy experience to provide a truly holistic perspective.

As the Finance Director and Co-founder of a business, I’ve faced the same challenges my clients encounter. I worked through them to build a thriving company, which was eventually acquired by a multinational organisation.

These challenges are common among SMEs transitioning from the start-up phase to becoming mature, stable companies. They often stem from managing the increasingly complex finances that come with growth.

My approach? I focus on simplicity. As one client described it, I ‘translate complex financial matters into information that can be easily understood and used.’ ”

Industries

Specialising in B2B Service Industries.

  • Architects

  • Recruitment

  • Marketing & Advertising

  • Technology

  • Construction

  • Consultancies

Andy Cristin is the author of the best-selling book The Profit Mindset: Know your numbers, plan ahead & grow your business.